Protein is key to strong muscles and great workouts, and it is an essential element of Olympian-endorsed PureSport performance drinks. The most unique aspect of PureSport is that it has special formulas for both workouts and recovery based on in-depth research on acute and chronic effects of exercise on muscle metabolism by Dr. John Ivy, Chairman of Health and Kinesiology at the University of Texas.

The Workout mix is based on the increase in carbohydrates the body burns during intense exercise. A combination of dextrose and fructose allows faster absorption of essential sugars. Also essential to high performance is the regulation of blood plasma during workouts; as the body sweats, plasma levels decrease, depleting the body of energy. PureSport Workout contains enough protein to maintain plasma levels, resulting in better performance overall.

PureSport’s Recovery mix uses protein to increase the body’s blood insulin response and carbohydrates to aid in glucose absorption, resulting in reduced muscle damage, increased muscle tissue repair and increased ability to adapt to new training regimens. Some studies have shown that adding proteins to performance drinks can even decrease an athlete’s risk of getting upper respiratory infections and increase subsequent exercise performance.

If the science alone isn’t convincing, consider the track records of the athletes who stand by the PureSport brand: 14-time gold medalist Michael Phelps, major league soccer player Kenny Cooper, NASCAR driver David Stremme, and Justin Blalock, NFL Guard, among many others, endorse the product.

This entry was posted on Monday, February 8th, 2010 at 8:11 am and is filed under Health.